Chachula Strategy is a boutique strategy consultancy for premium brands.
We work across watches, beauty, fashion, jewellery, wellness, and home — helping founders and leadership teams gain the strategic clarity and direction they need to grow.
Our approach is analytical, data-driven, and action-focused. We partner with brands to define where they should play, how they should win, and what it takes to grow in a focused, profitable way.
I’m Andrew Chachula
Founder | Strategy Consultant
I’m a strategy consultant who helps premium brands transform strategic clarity into sustained competitive advantage.
My work sits at the intersection of strategy design and premium consumer markets. I partner with founders and leadership teams across watches, beauty, fashion, jewellery, wellness, and home to bring structure, insight, and direction to their most important decisions.
Before founding Chachula Strategy, I practiced law and advised fashion and beauty brands on strategic and commercial decisions.
I hold an MBA, a JD, a Master’s in Environment and Sustainability, and a BA in Philosophy. I’m Called to the Bar in Ontario.
Let’s connect
Tell us about your brand — we’d love to hear from you.
Reach out by the form, book below, or email us directly: hello@chachulastrategy.com